I had the incredible opportunity to create a complete merch collection for the 20th edition of Lollapalooza Chicago, simply one of the biggest and most important festivals in the world.
All of the designs contain some reference to the city and culture of Chicago, from the cuisine with the famous deep dish pizza and the Chicago style hot dog, to the Harbor Lighthouse, the Cloud Gate (better known as “the Bean”), the lion statues at the museum, the tulips in Grant Park and many other details. A project with a lot of research and great art direction by Kaitlyn Anderson.
Designs: Vinicius Gut
Art Direction: Kaitlyn Anderson
Additional photos by: Ashley Osborn, Kirby Gladstein, Charles Reagan and Rory Kramer
