Ultra Music Festival is one of the largest and most important EDM festivals in the world and in 2019 the event had a new home: Virginia Key Island in Miami.
In partnership with Rockstars Creative Agency I had the opportunity to create a new line of this year's merchandise. The challenge was to modernize the merch line by creating designs with illustrations that reflected the spirit of the festival and its new home. Designs were applied on t-shirts, keychains, flags, stickers and various other items.
Client: Ultra Music Festival & Ultra Merchandise
Agency: Rockstars Creative
Creative Director: Avi Vahaba
Designer: Vinicius Gut
All photos by Ultra Merchandise